Whats important in sustainability right now?

Updated: Nov 9


Rejina Pyo London Fashion Week SS22
Rejina Pyo SS22 includes certified organic cotton shirting, denim, FSC viscose and recycled polyester.

Greenwashing, smart design, and why the fashion industry's wheels falling off due to the pandemic was the exact wake up call it needed.


In Part II of this interview, Celeste Tesoriero, founder of Sonzai Studios, examines sustainability deeper. Part I explored the her career history and steps to becoming a sustainability consultant, and in these following questions with Berlin-based publication and podcast, Advance Copy, Tesoriero gives honest insight into the most pressing and inspiring initiatives in sustainability right now.


"...getting sustainability to a point where brands don’t think of it as a separate part of their business and it’s interwoven into every one of their sectors so it works like an ecosystem in permaculture – that can happen."

The fashion elite are reviewing runway presentations not just on aesthetic in 2021, but their sustainability initiatives. LFW street style image featuring GANNI via Vogue.

AC: In a recent podcast with Kate Soper, author of Post-Growth Living For an Alternative Hedonism, spoke about making sustainable living more hedonistic. She argues that we need to sell the concept as an idea which is fun and attractive. What are your thoughts on this?

Celeste: A lot of the things that you have to do as a company – or should be doing to be an ethical and sustainable company – don’t sound very sexy. Getting people on board with every aspect of sustainability, I don’t think it’s going to happen. But I don’t think that’s a bad thing because we all have parts of our job that we don’t like or that don’t interest us. But we have other parts that drive us and keep us going to work every day. It’s about finding the specific things within sustainability that you are going to get into. For some companies it’s the ethical side like supporting Indigenous women in their community and they’re not interested in recycling, and that’s okay. I don’t think we will ever get to a point where sustainability as a whole is sexy. But getting sustainability to a point where brands don’t think of it as a separate part of their business and it’s interwoven into every one of their sectors so it works like an ecosystem in permaculture – that can happen.

There is so much to know and unless you are an expert in the field you can’t hope to know everything so it’s easy to put it into the ‘too hard’ basket – that’s a problem that we need to get rid of. Rather than making sustainability sexy, we need to make sustainability simple.

“Rather than making sustainability sexy, we need to make sustainability simple.”