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There has never been a better time to safe-guard your brand as a values-based business. Strategising and increasing your sustainability initiatives not only increases brand value; sales, and customer retention- it can also save you money.

Sonzai 存在 : (noun) Existence, being, presence.

Helping brands achieve a sustainable future through strategy, communication and education.

Launched in 2019, Sonzai Studio’s supports brands across various retail industries including fashion, technology, education and floristry. Our vision is to empower brands to save the planet.


Sonzai Studios Director, Celeste Tesoriero, has extensive experience balancing purpose, commerciality and creativity. Celeste has 8 years of international sustainable fashion experience, including directing her namesake sustainable and ethical label, and as the Sustainability Manager of UK luxury brand, Roland Mouret. As member of British Fashion Councils 'Positive Fashion Committee' Celeste worked alongside the Sustainability Managers of; Vivienne Westwood, Stella McCartney, Kering (Gucci, Yves Saint Laurent, Alexander McQueen, Balenciaga),  Net-a-porter, Matches Fashion, and Selfridges on joint projects and ventures. This instigated her passion for partnerships and inspired her to start Sonzai Studios.


"My career as a designer and brand owner forms the backbone of my services. My services are flexible to best meet the needs of my clients, yet structured and systemised for success. Whether they are beginning their sustainability journey, looking to best communicate their progress, or wanting to take their commitments to the next level, no task is too great or too small."

- Celeste


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