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Exclusive launch: Sonzai Studios x Mimi Elashiry's "Love Your Mama" Reimagines Sustainable Fashion at AFW24

Fashion Week is often synonymous with excess - new collections, one-time-wear outfits, and a fast fashion cycle. Enter the game-changing collaboration - 'Love Your Mama'. Launched at Australian Fashion Week 2024, the curation showcases an exclusive mix of sustainable international brands and promotes a multi-faceted approach to conscious dressing.


'Love Your Mama' is a call-to-action to consider Mother Nature in our fashion choices. Championing practices like up-cycling, pre-loved, garment reuse, and rental - this innovative approach challenges the traditional, wasteful practices of Fashion Week and beyond.


{{Skip to the bottom to watch the exclusive BTS video}}


street style fashion week model
Look 1: Sustainable fashion curation, Creative Direction, Styling and art by Sonzai Studios

Australian model, dancer, actress, and the founder of Move & Manifest Ismeen Elashiry is a household name in the fashion world, boasting a dedicated following of 1.5 million on Instagram. Not only admired for her style and effortless charm, but Elashiry also stands out as a sustainable fashion advocate in the industry. Through the expertise of Sonzai Studios, she is able to confidently align to like-minded brands, continue to dress with intention, authenticity, and to vet opportunities as they arise.





For Sonzai Studios, this was an opportunity to prove that sustainability is sexy. Sustainable fashion still has many lingering misconceptions attached to it. People question: Can sustainable fashion be stylish? Is sustainable fashion expensive? This collaboration opens up the conversation for these questions and gives people practical ways to wear their values.


International brands and methods of dressing highlighted included:


Upcycling via L.H.M 

Re-wear

Borrow

Rent

Designer vintage via Min Butik & The Turn


Scroll through to see all the looks here:




'Love your Mama' shows thats sustainable fashion is many things and thats it's easily achievable. It's the pieces already in your wardrobe. It's reinventing what you have. It's borrowing from a friend. It's renting. It's swapping. It's buying pre-loved. It's investing in forever pieces. It's educating yourself on quality fabrics that last. (Note that none of the above examples mean you have to wear a beige hemp sack). You can wear head-to-toe Gucci. You can buy designer, wear it, resell it and make money. You can be a Cecilie Bahnsen bride. The fashion world is your oyster. It's our greatest form of self-expression after all.




Apply to collaborate with Sonzai Studios on your next project here

Contact Mimi directly via Instagram here

If you are a sustainable brand who would like to apply to be part of the next curation reach out here


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